1. Why would a company want to consider using an InTouch employee
feedback program?
Although many organizations have a sincere interest in promoting
trust and “open door” access, research indicates
that there is a large body of employees who remain skeptical
about such policies or who are inherently uncomfortable about
speaking up. Their concerns are compounded by stories in the
media of “whistleblowers” being fired, about E-mail
messages being resurrected and used in prosecutions and by fears
about job security and other by-products of reorganizations,
downsizings and mergers.
The
InTouch approach helps employees overcome their fears and
inhibitions by allowing them to express themselves confidentially
and anonymously - if that’s their preference. Every
InTouch tool is designed to eliminate any possibility of voice
recognition, handwriting recognition, phone number tracing
and the source of an E-mail message. As a result, individuals
are more comfortable offering their candid concerns and questions.
2.
Why is InTouch preferable to internal hotlines or suggestion
programs?
The biggest advantage of InTouch over internal programs is
that messages can be completely confidential and anonymous.
Because a sponsoring organization has no way of knowing who
sent a message - unless someone leaves their name - employees
have greater confidence about speaking candidly. Extensive
experience has demonstrated that even employees who have wonderful
ideas are reluctant to present them for fear of ridicule or
rejection. With InTouch, they have far fewer concerns or reservations
about communicating with management.
Other
features of InTouch include several easy to remember, toll-free
numbers, around the clock access from anywhere in the world,
unlimited message capacity, 24-hour turnaround, multi-lingual,
toll-free fax and hearing impaired options and access to a
team of experienced communication consultants.
3.
What kind of information does a company’s management
receive?
The format for messages left on InTouch voice-messaging options
is a verbatim transcript of what the caller actually says.
All messages are transcribed word for word, quality checked
for accuracy and then forwarded to a company contact within
one business day of receipt via a choice of E-mail, fax or
U.S. mail. In addition to the text of the message, the transcript
information includes the date and time of the call and sequential
numbering.
4.
How is InTouch different from an employee assistance program?
Employee assistance programs exist primarily to help employees
obtain counseling about personal issues such as depression,
marriage or relationship problems, alcohol or drug abuse,
financial concerns or workplace adjustment. InTouch was developed
to help companies learn about organizational issues such as
safety and security concerns, cost savings and new product
ideas, morale issues and benefit and administrative procedures.
InTouch is a natural complement to an employee assistance
program.
5.
How can an organization develop trust and improved front-line
communication when employees have the ability to circumvent
their superiors by using InTouch?
Not every manager in an organization - no matter how well
the organization is run - has the resources, skills, time
or inclination to be open, responsive and effective. And sometimes
even great managers are perceived differently by employees
who have something on their minds. Whether individual management
problems are widespread - or limited - the result can be a
blockage or distortion of information that is flowing to the
top of the organization. Almost without exception, InTouch
has been able to pinpoint problems and opportunities and significantly
improve the flow of important information both up and down
the organization.
The
key is positioning the program as a way to leverage improved
communications to everyone’s benefit. Numerous clients
have found that when frustrated employees have an alternative
way to express their concerns, managers become increasingly
proactive in talking with them and resolving problems. In
one such case, a serious front-line communication problem
was so dramatically improved that InTouch is now primarily
used as a “safety net.”
6.
Is InTouch primarily a “gripe line” or is it really
something more useful?
One of the most gratifying findings about InTouch is that
when employees are treated responsibly, they tend to act responsibly.
They realize that if they abuse the opportunity to communicate
directly to the company’s management, little will change
and their comments will just turn people off. The vast majority
of messages contain specifics that will enable someone to
investigate, follow-up or respond appropriately. In the program’s
initial stages there can be a good deal of just plain venting;
an activity which ultimately does have a positive effect on
organizational effectiveness, but over time, the types of
messages received can be categorized as follows:
| Organization
and Morale Issues |
30% |
| Policy
and Procedure Questions |
16% |
| Benefits
Ideas and Concerns |
14% |
| Product/Cost
Savings Ideas |
11% |
| Office
and Equipment Needs |
9% |
| Safety
and Security Concerns |
2% |
| Other
|
18% |
| Total
|
100% |
7.
What kinds of companies use InTouch and how does it get used?
InTouch has been successfully utilized by a wide variety of
types and sizes of organizations including both union and
non-union manufacturing companies, retailers, health service
providers, financial service institutions, broadcasting stations
and public sector agencies. Sizes have ranged from 150 to
more than 200,000 employees. The objectives for using InTouch
have been as diverse as the organizations themselves. The
program tends to work best at a critical mass of around 1,000
employees, but there have been some wonderful successes in
organizations below that threshold. click
here to view client list
8.
Will InTouch work in every organization?
There are two critical factors for assuring that InTouch becomes
an effective and productive management tool.
First,
there needs to be a commitment or “buy in” to
the program by an organization’s senior management team.
Ultimately, it is that group’s support that will determine
how well the program performs.
Second,
there needs to be an on-going cycle of employee feedback.
If employees don’t believe that management is actually
listening to their messages and giving them serious consideration,
they will stop availing themselves of the opportunity. Effective
communication needs to be two-way, and InTouch is no exception.
9.
If InTouch is confidential and anonymous, how can management
provide employees with feedback?
There are several proven methods of letting employees know
their messages are being heard and considered:
• Question and answer columns in employee publications.
Some sponsors have even developed their own special approaches
such as a dedicated, in-house newsletter.
• Feedback at employee meetings.
• Postings on E-mail or bulletin board communications
in selected facilities. The latter is used when questions
or concerns are site specific.
• Implementing changes - and crediting them to the InTouch
program
• Installing the exclusive Touchback™ system which
permits the company to have a two-way dialogue even with employees
who want to remain anonymous.
Finally, about 33% of employees on average choose to identify
themselves. These individuals can either be called or provided
with a written response to their questions.
It
should be added that some messages can’t receive a response
— typically because the topic is a sensitive one or
it’s simply a remark that doesn’t merit any. All
that employees need to be convinced is that someone is listening
to their concerns and to that they are receiving appropriate
consideration.
10.
Isn’t managing the program going to create a substantial
amount of additional work?
In terms of utilization, experience indicates that on average,
8% - 15% of an organization’s employees will use InTouch
each year. Using the high end of that range, an organization
with 5,000 employees, might expect to receive 750 messages
per year or roughly 15 messages per week. Some of those messages
will be about repeat themes. If the company’s management
team is committed to promptly assisting whoever is managing
the program, coordinating the follow-up does not need to represent
a significant amount of additional work for anyone. In fact,
over time, the use of InTouch typically decreases workloads.
By addressing issues and eliminating organizational inefficiencies,
many small but nagging problems get cleared away. That means
more time can be spent on important priorities. It also means
that the types and numbers of calls will change over time.
10.
What if an organization is concerned about the confidentiality
or sensitivity of its messages?
Since the development of InTouch in 1991, literally hundreds
of thousands of calls have been recorded, transcribed, and
forwarded to sponsoring organizations. Included in this total
have been numerous allegations of harassment, discrimination,
workplace drug use, falsification of data and dangerous practices.
The company has never been involved in any legal action -
indirect or direct. We are highly aware of the sensitivity
of the information we handle and we have developed numerous
procedures to assure the highest level of quality and integrity.
All
prospective InTouch employees are submitted to a rigorous
screening process which includes extensive interviewing and
a minimum of three reference checks. In addition, most of
the current staff has experience in either human resource
or legal departments where they have routinely handled sensitive
information. They also are required to sign a confidentiality/non-disclosure
agreement. And as part of our standard service agreement,
our company also commits to maintaining confidentiality.
For
quality control and verification purposes, all messages are
reviewed by a minimum of two people.
Messages
are sent to clients via whatever pre-arranged secure method
the client prefers. This can include E-mail (both encrypted
and non-encrypted), fax or regular mail. If there is a message
that InTouch believes is of an urgent nature, the company
contact is immediately called and alerted to the situation
and arrangements to transmit the messages are made accordingly.
InTouch
has an on-going relationship with experienced corporate counsel,
and should the need arise, consultation is available regarding
the best approach to handling unique situations.
11.
How much does InTouch cost and what is included in that rate?
The cost of InTouch is remarkably low. Pricing is based on
the number of employees in the sponsoring organization and
the services utilized.
The
price includes unlimited utilization of the system and extensive
consultation related to internal marketing and handling of
messages. It also includes a supply of custom-designed reinforcement
materials (e.g. magnets, wallet cards, stickers, posters).
And those clients with 5,000 or more employees also receive
a monthly management summary. This report is designed to reduce
staff workload and to provide an outside perspective on the
tone and content of the calls.
12.
How long does it take to get InTouch in place?
Access to InTouch can be established in a matter of days,
if not hours. Like any good program, however, the better the
planning, the better the results. We advise prospective clients
to take a minimum of two to three weeks to develop their launch
materials and to establish their feedback procedures.
The
major steps in the implementation process include the following:
• Completion of a service agreement.
• Requisitioning of a toll-free number
• Programming the system
• Design of launch materials - extensive consultation
is provided
• Development of feedback mechanisms
• Informal testing
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